01 — PROBLEM STATEMENT
University students lacked a structured, inclusive running community that balanced competitive training with social connection. Existing clubs were either too elite-focused or too casual, missing the "serious fun" middle ground.
02 — METHODOLOGY
Launched with a simple Instagram poll to gauge interest — 40 students responded in 48 hours.
Established a consistent weekly schedule: Tuesday speed work, Thursday long runs, Saturday recovery runs.
Built partnerships with local running brands (Nike, On Running) for gear discounts and event sponsorships.
Implemented a tiered training structure: beginners, intermediate, and advanced groups running simultaneously but at different paces.
Created a Strava club to track progress and foster friendly competition.
Organized participation in local 5K/10K races as a group, handling logistics and transportation.
03 — OUTCOMES & IMPACT
Grew from 8 founding members to 120+ active runners within one academic year.
85% retention rate across terms — members kept coming back.
Secured £2,500 in brand sponsorships for race entries and team gear.
Ran 15+ organized events including campus fun runs, charity races, and social meetups.
Became the largest student-led running community at the university.
Members reported improved fitness, mental health, and social networks.